Strategic Tourism Plan

The 2018-2022 Strategic Tourism Plan (STP) sets a new standard for the tourism industry in Snohomish County.

First, it celebrates the impact that tourism has in the county from overnight and day-trippers, generating approximately $1 billion of spending, creating 20,000 direct and indirect jobs, and $100 million of state and local revenue. It sets a clear course for future growth, building on a strong regional economy and significant potential for building new tourism product and attracting new tourism demand.

Finally, it bridges the gap between various government agencies, and offices, boards and committees, cities and towns, and tourism businesses around the county to deliver a collaborative call to action, bringing these groups and individuals together under one set of guiding principals, one set of realistic goals, one brand, one clear strategy and one collective vision for Snohomish County tourism.

Executive Summary

2018-2022 Snohomish County Strategic Tourism Plan - Executive Summary

Read the full Snohomish County Strategic Tourism Plan

2018-2022 Snohomish County Strategic Tourism Plan

Supplemental Documents

Snohomish County Destination Assessment

Snohomish County Brand Review and Analysis Report

Snohomish County Situational Analysis Report

Snohomish County Strategic Tourism Plan Stakeholder Report

Snohomish Visitor Survey Report

Snohomish County Tourism - 2010 Strategic Tourism Plan Review